Marketing is a contest for people’s attention – Seth Godin

That’s true, but I think it’s only half true.  The first half of that thought has to do with knowing who you are, what you do and why you do it.  Those three questions can launch a company from a business to a brand.  Ernie Dimalanta knows a few things about launching brands.  He’s built his company, Dimalanta Design Group into a crazy successful marketing firm and brand management company.  And he’s done it by helping other companies win the contest. 
www.dimalantadesigngroup.com