The only thing harder than finding great-looking fitness clothes is to establish a strong brand in the world of fashion.  Just ask Juetta West, designer and owner of Turn It On Fitness.  She’s taken her brand and her line of work to workout clothing straight to the consumer and our co-host Ernie Dimalanta has some marketing opinions about that strategy. 

turnitonfitness.com 
dimalantadesigngroup.com